When it comes to growing turfgrass, a top-quality product is just one aspect of a successful business venture. Sod Production Services knows that each sod producer faces unique challenges and that when it comes to running a business, solutions must be just as unique in order to be effective.
We believe in a community approach to agronomic consulting services that integrates and understands the needs of both end-users and producers, and we continue to seek out the latest and best in turfgrass research to ensure that our clients always exceed these expectations. An excellent product requires an expertly run business to showcase it. We believe in helping our clients achieve both.
In 2000, fourth-generation farmer Wells Hula enrolled in Virginia Tech’s Turf Management Program. He learned the latest techniques and best management practices for growing turfgrass from some of the industry’s most knowledgeable leaders. Wells integrated his newfound passion and understanding of turfgrass production into the family farm. Today, Wells and the rest of the Hula family are supported by a team of professionals who help guide licensed sod farmers to maximize their production through the use of internationally recognized improved turfgrasses.
Former Golf Course Superintendent Chad Adcock brings nearly 20 years of golf course management experience to Sod Production Services as Director of Business Development with a track record of operations management and facility development and improvement. Adcock began his career in the turfgrass industry in 2000 with a position as an assistant golf course superintendent at Kinloch Golf Club. Since then, he has served as superintendent for clubs including Cannon Ridge Golf Club, TPC Avenel Golf Club, the Pines and Eaglewood Golf Clubs. He most recently held the position of Director of Golf and Landscape Operations at Kingsmill Resort, where he directed all agronomic and maintenance programs for the resort, overseeing approximately 65 golf and landscape employees. Adcock holds a Bachelors of Science in Agronomy with an emphasis on Turf Management from Mississippi State University, and is a Virginia Certified Pesticide Applicator 3A, 3B, and 5A.
Former Golf Course Superintendent Garrison Fowler has over a decade of experience in the turf industry. He has expertise in large-scale renovations, sod production, and maintenance of many varieties of grasses (both cool-season and warm-season). His work experience allows him to recognize and offer solutions to the challenges that growers, sports field managers, and superintendents face on a daily basis. He studied at Longwood University, where he was a Division 1 golf team member, and at Penn State World Campus. He served on the Virginia GCSA Board of Directors (2018), and is a member of several industry associations, including the Virginia Golf Course Superintendents Association and Turfgrass Producers International.
Stacie Zinn Roberts is a nationally recognized, award-winning writer and marketing expert with over 25 years of experience. She has spearheaded the marketing strategy for Sod Production Services since its inception and named Tahoma 31. The winner of more than 50 regional and national marketing awards, Stacie has a proven track record of effective content creation within the turf industry. She studied marketing and communications at LaSalle University in Philadelphia and earned a B.A. in Mass Communications from the University of South Florida. Her strength lies in providing our customers with the information they need to make an informed purchasing decision in a way that is both educational and entertaining.
Juliette Sim played soccer as a student athlete and spent countless hours on athletic fields across the United States. It was there that she developed a passion for well-maintained sports fields and landscapes. She earned a B.S. in Agribusiness from Virginia Tech and puts that education to use now in her position at Sod Production Services. Juliette focuses on logistics and supply chain management, customer service and relationship management, sales, and quality assurance. You’ll often find her at trade shows and association meetings where she showcases our grasses and services to potential customers.